Cognitive Neuroscience for Player Development and Scouting in the NBA, MLB, NHL, MLS & NFL
We help elite athletes achieve breakthrough levels of performance through virtual reality-based cognitive training & assessment.
We have created an innovative "layered cognition assessment" that is the first product to provide lab-quality measurement in a simulated environment for more valid assessments. We use immersive hand-tracking to allow real-life athletic action during assessment. Using highly tuned instrumentation, we offer insights into cognitive abilities like no other system available.
Research now shows that a new type of cognitive training provides real-life benefits that translate to in-game performance. NeuroTrainer uses a mobile virtual reality headset that provides fun yet challenging competitions for athletes.
DECISION SPEED | MULTI-TASKING | VISION
People typically under-utilize about ½ of this part of their brain. We push athletes to use their entire visual field to activate this part of the brain.
One of the most complex cognitive tasks is to make fast and accurate decisions while ignoring irrelevant stimuli. We use AI to push athletes to their limits of decision-making under pressure.
Attention controls the processing of visual information. NeuroTrainer teaches athletes how to deploy their visual-attention resources effectively.
Activated by motion-based tasks and peripheral vision tasks
Activated by decision-making, impulse control and switching attention
Activated by tasks that require visual-spatial attention
The Occipital Lobe Controls Vision
The Prefrontal Cortex controls decision-making
The Parietal Lobe controls the distribution of visual attention.
- NBA TEAM DIRECTOR OF PERFORMANCE
"Speed of decision making is one of the hardest things to train. Providing our players with a tool where they can track and enhance these abilities perfectly aligns with our organization's needs. The results so far make make me feel like we have a competitive advantage"
- NHL TEAM HEAD OF SPORTS SCIENCE
"We were one of the first teams to begin using NeuroTrainer because I have been looking for a product like this for years. We know this is the future of player development and we want to get a head start on learning the insights and practices that will maximize our results, before the rest of the league."
- MLB TEAM VP OF OPERATIONS
"We performed a deep dive on many different products in this space and decided to go with NeuroTrainer. We preferred their approach of not trying to simulate specific events but rather to get the science right on training and measuring the underlying abilities responsible for athletic performance"
Unlike traditional cognitive assessment tools, NeuroTrainer is not performed in a cubicle or on a computer screen. Wireless Virtual Reality gives the power to quickly and easily deploy in real time anywhere.
Virtual Reality Easily Deployed Anywhere
We have developed a series of proprietary measurements that substantially cut down the time required for accurate cognitive testing. It allows teams to quickly target key areas of the vision-decision-action loop.
FAST & ACCURATE
Accurate Assessment in 15-Minutes
Rather than traditional tests, our VR-simulation testing environment mimics the abilities used in real-life tasks and assesses the mental abilities that are relevant to athletes.
Lab-Quality in a Rapid and Dynamic Environment
NeuroTrainer targets and activates the 3 critical cognitive components used by athletes.
Vision is primarily a neurological function. We train better eye movements and better information processing.
We help players lock in their attentional system when it matters most. Players report being able to "slow the game down" after training.
Knowing the difference between a good decision and a great decision is the hallmark of a great player. This includes the ability to control impulses.
HOW IT WORKS
Our system incorporate the eyes, the brain and the body.
2005: VISUAL SPEED OF PROCESSING TRAINING
Based on a series of published studies, we developed a tool to investigate how to rewire the occipital and parietal lobes where vision and attention reside.
2013: STUDY SHOWS COGNITIVE TRAINING IMPROVES VISION HANDICAPS
A landmark study with 24 legally blind adolescents that rapidly restored visual function for the visually-impaired. These significant improvements persisted on re-test a year later.
We developed our first VR version of the NeuroTrainer technology in order to bring the technology out of the lab and push the visual system and cognition more effectively.
2015: VIRTUAL REALITY APPLICATIONS
In 2016, we began working with professional and college sports teams to further refine cognitive measurement and training, providing a clear signal of how cognitive measurements stratify among player abilities and map to real-world applications.
2016: ATHLETIC COGNITIVE TRAINING
2018: INNOVATION IN MEASUREMENT
In 2018, we were funded by the National Science Foundation to explore our concept of "layered cognitive assessment" which resulted in the completion of the first lab-quality assessment that maintains real-life athletic validity.
Please Fix These Errors
Please email us for more information on NeuroTrainer or cognitive training for your team.
If you're interested in learning more, please reach out to us. We are located in the Presidio in San Francisco.